Words Truly Matter

Have you ever wondered what separates humanity from the rest of all life on earth? One thing to consider (among many) is our ability to communicate complicated and intricate ideas to each other through our words.

Anyone who has a dog knows that we can communicate simple concepts without actually using words. My dog frequently tells me he is hungry by staring up into my eyes with an odd little grin on his face. That’s hunger face. When I see that, I know he wants a snack.

When the water bowl is empty, he simply nudges it with his snout until it makes a loud sound on our hardwood floors, then he stares at me until I do something about it.

Those are simple ways to communicate. But to convince your employees about the value of a large change taking place at your organization, we must rely on the RIGHT words, RIGHT images, RIGHT story and the RIGHT motivation to not only bring them along, but to get them excited about the change, by sharing the “what’s in it for them” narrative.

GPA can help you achieve your business goals through effective communications. Reach out to us now to discuss.